The right impression can open more doors than an extensive resume. A good profile picture can either highlight your qualifications or give a wrong impression of inadequacy.
Although skills, education, and experience still play a significant role in the hiring process, we are now living in a world surrounded by social media and influencers. In this reality, pursuing and showing the proper self-image is the first step to succeed in job processes.
Finding the perfect job this year
With excellent skills and a great resume, many competent candidates do not even reach the screen of recruiters. And it has nothing to do with being lucky. The absence of effective personal marketing can explain this devaluation.
I am not talking about wearing a suit and tie or a black tube dress, nor posing for headshots with that terrible gray background, crossed arms, and a grumpy face.
I am talking about personal marketing that preserves personality and brings to the surface the qualities that make each one unique and a valuable potential employee.
What HR professionals are looking for
As pointed by the job portal Monster, recruiters pay close attention to the candidate’s personality. They want to be able to see who that human being is. “A candidate with a great personality can sometimes beat out one with a stronger resume.”
According to the article, candidates are overly concerned with demonstrating that they fit into the company and forget to be themselves, giving shallow impressions to recruiters.
In other words, candidates miss job opportunities due to the lack of selling their best version, their true self.
How to be noticed
Why does branding photography play such a big role in the hiring process?
Liz Ryan wrote for Forbes that “for any position, it’s important to have a LinkedIn profile photo that looks like you, looks professional and presents you as someone who could walk into a business job and rock it.”
Branding photography goes beyond sameness headshots. It is a personalized session, designed according to each client’s characteristics and a strategy for the photos to present the employee desired by the company, other than just another potential candidate.
Dare to accomplish
This will be the investment that will bring out all the effort, energy and commitment to your career and bridge the gap between your potential and the desired position.
If you are prepared to face the job market with new eyes and do justice to who you have dedicated yourself to, contact us. Our job is to use our lenses to bring out your best version.
Evergreen Branding Photography develops strategies to improve their client’s impact through social media networks. Click here and learn more about how the branding photos will help you to achieve your goals
